Small batch experiments beat big launches

Short plays win when you need learning and outcomes quickly. Shipping small, measuring, and iterating is the only reliable way to build a real business from scratch.

Why big launches fail

• They rely on assumptions that haven't been tested.
• They delay the most important part of the loop: feedback.
• They increase the emotional and financial cost of being wrong.

The small batch approach

Start with the smallest possible version that can produce a "yes" or "no". Not a "maybe".

1. Identify the core risk.
2. Build a system to test it.
3. Measure the response.
4. Iterate or move on.

Execution is about speed to learning.